UK Voting Intention Tracker

The latest

National voting intention

Latest reported support among all adults, alongside the change over the previous four weeks.

Labour

27.0%

4-week change: +3.0 pp

See party breakdown ↓

Conservative

22.0%

4-week change: +3.0 pp

See party breakdown ↓

Reform UK

20.0%

4-week change: -5.0 pp

See party breakdown ↓

Liberal Democrat

11.0%

4-week change: -1.0 pp

See party breakdown ↓

Green

10.0%

4-week change: -1.0 pp

See party breakdown ↓

Other

5.0%

4-week change: +0.0 pp

See party breakdown ↓

SNP

2.0%

4-week change: +0.0 pp

See party breakdown ↓

Plaid Cymru

1.0%

4-week change: +0.0 pp

See party breakdown ↓

Recent movement

The biggest demographic shifts

The three largest changes in either direction across age, gender, region, social grade, EU referendum and past-vote groups. Each is paired with the strongest opposite change among parties in the same group.

Top 3 changes · 4 weeks

Region 🗺️ · Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿
01Reform UK-15.0 pp
Losing most toLabour+7.0 pp
Past vote 🗳️ · Conservative 🌳
02Reform UK-13.0 pp
Losing most toConservative+12.0 pp
Past vote 🗳️ · Conservative 🌳
03Conservative+12.0 pp
Gaining most fromReform UK-13.0 pp

Top 3 changes · 12 weeks

Age 🎂 · 18-24 🧑
01Labour+11.0 pp
Gaining most fromGreen-10.0 pp
Region 🗺️ · London 🏙️
02Liberal Democrat-10.0 pp
Losing most toReform UK+8.0 pp
Age 🎂 · 18-24 🧑
03Green-10.0 pp
Losing most toLabour+11.0 pp

National voting intention by party over time; thin lines show weekly readings and bold lines show a four-week average. — **National voting intention** — Thin lines show weekly readings; bold lines show a four-poll average.

Across the electorate

Where parties are strongest, and where support is moving

These comparisons cover age, gender, region, social grade and EU referendum vote. Past-vote groups are shown separately below.

Labour

Latest national support27.0%

Strongest demographicEU Ref Vote 🇪🇺: Remain 🇪🇺40.0%

Weakest demographicEU Ref Vote 🇪🇺: Leave 🚪13.0%

Largest demographic changes
Period	Gaining most	Change	Losing most	Change
4 weeks	Region 🗺️: Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿	+7.0 pp	Region 🗺️: Midlands 🏭	-1.0 pp
12 weeks	Age 🎂: 18-24 🧑	+11.0 pp	Age 🎂: 65+ 🧓	+1.0 pp
52 weeks	Region 🗺️: North ⛰️	+14.0 pp	EU Ref Vote 🇪🇺: Leave 🚪	+6.0 pp

Conservative

Latest national support22.0%

Strongest demographicAge 🎂: 65+ 🧓34.0%

Weakest demographicAge 🎂: 18-24 🧑9.0%

Largest demographic changes
Period	Gaining most	Change	Losing most	Change
4 weeks	Social Grade 💼: C2DE 🛠️	+7.0 pp	Region 🗺️: Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿	-2.0 pp
12 weeks	EU Ref Vote 🇪🇺: Leave 🚪	+8.0 pp	Region 🗺️: Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿	-3.0 pp
52 weeks	Region 🗺️: Rest of South 🌊	+9.0 pp	Region 🗺️: Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿	+0.0 pp

Reform UK

Latest national support20.0%

Strongest demographicEU Ref Vote 🇪🇺: Leave 🚪40.0%

Weakest demographicEU Ref Vote 🇪🇺: Remain 🇪🇺4.0%

Largest demographic changes
Period	Gaining most	Change	Losing most	Change
4 weeks	Region 🗺️: London 🏙️	+4.0 pp	Region 🗺️: Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿	-15.0 pp
12 weeks	Region 🗺️: London 🏙️	+8.0 pp	Gender 👥: Male 👨	-6.0 pp
52 weeks	Region 🗺️: London 🏙️	+1.0 pp	Region 🗺️: Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿	-19.0 pp

Liberal Democrat

Latest national support11.0%

Strongest demographicEU Ref Vote 🇪🇺: Remain 🇪🇺17.0%

Weakest demographicEU Ref Vote 🇪🇺: Leave 🚪5.0%

Largest demographic changes
Period	Gaining most	Change	Losing most	Change
4 weeks	Region 🗺️: Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿	+6.0 pp	Region 🗺️: London 🏙️	-8.0 pp
12 weeks	Region 🗺️: Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿	+5.0 pp	Region 🗺️: London 🏙️	-10.0 pp
52 weeks	Age 🎂: 18-24 🧑	+3.0 pp	Age 🎂: 25-49 🧑‍💼	-7.0 pp

Green

Latest national support10.0%

Strongest demographicAge 🎂: 18-24 🧑33.0%

Weakest demographicEU Ref Vote 🇪🇺: Leave 🚪2.0%

Largest demographic changes
Period	Gaining most	Change	Losing most	Change
4 weeks	Region 🗺️: Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿	+2.0 pp	EU Ref Vote 🇪🇺: Remain 🇪🇺	-3.0 pp
12 weeks	Region 🗺️: Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿	+4.0 pp	Age 🎂: 18-24 🧑	-10.0 pp
52 weeks	Region 🗺️: Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿	+1.0 pp	EU Ref Vote 🇪🇺: Remain 🇪🇺	-8.0 pp

Other

Latest national support5.0%

Strongest demographicAge 🎂: 25-49 🧑‍💼8.0%

Weakest demographicAge 🎂: 18-24 🧑0.0%

Largest demographic changes
Period	Gaining most	Change	Losing most	Change
4 weeks	Age 🎂: 25-49 🧑‍💼	+3.0 pp	Age 🎂: 18-24 🧑	-3.0 pp
12 weeks	Region 🗺️: Midlands 🏭	+3.0 pp	Age 🎂: 18-24 🧑	-5.0 pp
52 weeks	Region 🗺️: Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿	+7.0 pp	Age 🎂: 18-24 🧑	-3.0 pp

SNP

Latest national support2.0%

Strongest demographicRegion 🗺️: Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿28.0%

Weakest demographicEU Ref Vote 🇪🇺: Leave 🚪1.0%

Largest demographic changes
Period	Gaining most	Change	Losing most	Change
4 weeks	Age 🎂: 18-24 🧑	+3.0 pp	EU Ref Vote 🇪🇺: Leave 🚪	-1.0 pp
12 weeks	Age 🎂: 18-24 🧑	+0.0 pp	Region 🗺️: Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿	-7.0 pp
52 weeks	Age 🎂: 18-24 🧑	+1.0 pp	Region 🗺️: Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿	-7.0 pp

Plaid Cymru

Latest national support1.0%

Strongest demographicRegion 🗺️: Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿25.0%

Weakest demographicAge 🎂: 50-64 🧑‍🦳1.0%

Largest demographic changes
Period	Gaining most	Change	Losing most	Change
4 weeks	Age 🎂: 18-24 🧑	+1.0 pp	Region 🗺️: Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿	-1.0 pp
12 weeks	Age 🎂: 18-24 🧑	+1.0 pp	Region 🗺️: Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿	-3.0 pp
52 weeks	Age 🎂: 25-49 🧑‍💼	+1.0 pp	Region 🗺️: Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿	-2.0 pp

Explore the breakdowns

Support by group

Open a category to explore separate group charts and the current party leaderboard. Search for a group, then select a chart to enlarge it.

Age 🎂 4 group charts and leaderboard

Find a group4 groups

Voting intention trends for age group 18-24 — **18-24 🧑** — Thin lines show weekly readings; bold lines show a four-poll average.

Voting intention trends for age group 25-49 — **25-49 🧑‍💼** — Thin lines show weekly readings; bold lines show a four-poll average.

Voting intention trends for age group 50-64 — **50-64 🧑‍🦳** — Thin lines show weekly readings; bold lines show a four-poll average.

Voting intention trends for age group 65+ — **65+ 🧓** — Thin lines show weekly readings; bold lines show a four-poll average.

Age 🎂 leaderboard
Party	Strongest	Support with strongest group	Weakest	Support with weakest group	Most gaining 4w	Gaining 4w pp	Most losing 4w	Losing 4w pp	Most gaining 12w	Gaining 12w pp	Most losing 12w	Losing 12w pp	Most gaining 52w	Gaining 52w pp	Most losing 52w	Losing 52w pp
Con	65+ 🧓	34.0	18-24 🧑	9.0	65+ 🧓	+4.0 pp	18-24 🧑	+2.0 pp	50-64 🧑‍🦳	+5.0 pp	25-49 🧑‍💼	+1.0 pp	50-64 🧑‍🦳	+5.0 pp	18-24 🧑	+3.0 pp
Lab	25-49 🧑‍💼	32.0	65+ 🧓	22.0	65+ 🧓	+4.0 pp	25-49 🧑‍💼	+2.0 pp	18-24 🧑	+11.0 pp	65+ 🧓	+1.0 pp	50-64 🧑‍🦳	+12.0 pp	18-24 🧑	+9.0 pp
Lib Dem	18-24 🧑	16.0	25-49 🧑‍💼	9.0	50-64 🧑‍🦳	+0.0 pp	18-24 🧑	-6.0 pp	50-64 🧑‍🦳	+1.0 pp	18-24 🧑	-5.0 pp	18-24 🧑	+3.0 pp	25-49 🧑‍💼	-7.0 pp
Reform UK	50-64 🧑‍🦳	26.0	18-24 🧑	6.0	18-24 🧑	-1.0 pp	50-64 🧑‍🦳	-6.0 pp	18-24 🧑	+4.0 pp	65+ 🧓	-5.0 pp	18-24 🧑	-6.0 pp	65+ 🧓	-10.0 pp
Green	18-24 🧑	33.0	50-64 🧑‍🦳	4.0	18-24 🧑	+0.0 pp	50-64 🧑‍🦳	-3.0 pp	65+ 🧓	+0.0 pp	18-24 🧑	-10.0 pp	65+ 🧓	-3.0 pp	18-24 🧑	-7.0 pp
SNP	18-24 🧑	3.0	25-49 🧑‍💼	2.0	18-24 🧑	+3.0 pp	25-49 🧑‍💼	-1.0 pp	18-24 🧑	+0.0 pp	25-49 🧑‍💼	-1.0 pp	18-24 🧑	+1.0 pp	25-49 🧑‍💼	-2.0 pp
Plaid Cymru	18-24 🧑	2.0	50-64 🧑‍🦳	1.0	18-24 🧑	+1.0 pp	25-49 🧑‍💼	+0.0 pp	18-24 🧑	+1.0 pp	25-49 🧑‍💼	-1.0 pp	25-49 🧑‍💼	+1.0 pp	18-24 🧑	+0.0 pp
Other	25-49 🧑‍💼	8.0	18-24 🧑	0.0	25-49 🧑‍💼	+3.0 pp	18-24 🧑	-3.0 pp	25-49 🧑‍💼	+2.0 pp	18-24 🧑	-5.0 pp	25-49 🧑‍💼	+5.0 pp	18-24 🧑	-3.0 pp

Gender 👥 2 group charts and leaderboard

Find a group2 groups

Voting intention trends for gender group Male — **Male 👨** — Thin lines show weekly readings; bold lines show a four-poll average.

Voting intention trends for gender group Female — **Female 👩** — Thin lines show weekly readings; bold lines show a four-poll average.

Gender 👥 leaderboard
Party	Strongest	Support with strongest group	Weakest	Support with weakest group	Most gaining 4w	Gaining 4w pp	Most losing 4w	Losing 4w pp	Most gaining 12w	Gaining 12w pp	Most losing 12w	Losing 12w pp	Most gaining 52w	Gaining 52w pp	Most losing 52w	Losing 52w pp
Con	Female 👩	22.0	Female 👩	22.0	Male 👨	+5.0 pp	Female 👩	+1.0 pp	Female 👩	+3.0 pp	Male 👨	+2.0 pp	Male 👨	+7.0 pp	Female 👩	+3.0 pp
Lab	Male 👨	28.0	Female 👩	26.0	Male 👨	+3.0 pp	Female 👩	+3.0 pp	Male 👨	+5.0 pp	Female 👩	+4.0 pp	Female 👩	+11.0 pp	Male 👨	+8.0 pp
Lib Dem	Female 👩	12.0	Male 👨	9.0	Female 👩	-1.0 pp	Male 👨	-2.0 pp	Male 👨	+0.0 pp	Female 👩	-2.0 pp	Male 👨	-4.0 pp	Female 👩	-5.0 pp
Reform UK	Male 👨	22.0	Female 👩	19.0	Female 👩	-2.0 pp	Male 👨	-7.0 pp	Female 👩	+0.0 pp	Male 👨	-6.0 pp	Female 👩	-4.0 pp	Male 👨	-9.0 pp
Green	Female 👩	11.0	Male 👨	9.0	Male 👨	-1.0 pp	Female 👩	-2.0 pp	Male 👨	-1.0 pp	Female 👩	-5.0 pp	Male 👨	-5.0 pp	Female 👩	-7.0 pp
SNP	Male 👨	3.0	Female 👩	2.0	Female 👩	+0.0 pp	Female 👩	+0.0 pp	Male 👨	+0.0 pp	Female 👩	-1.0 pp	Male 👨	+0.0 pp	Female 👩	-1.0 pp
Plaid Cymru	Female 👩	2.0	Male 👨	1.0	Female 👩	+0.0 pp	Female 👩	+0.0 pp	Female 👩	+0.0 pp	Female 👩	+0.0 pp	Female 👩	+1.0 pp	Male 👨	+0.0 pp
Other	Male 👨	6.0	Female 👩	5.0	Male 👨	+1.0 pp	Female 👩	+0.0 pp	Male 👨	+0.0 pp	Female 👩	-1.0 pp	Female 👩	+3.0 pp	Male 👨	+3.0 pp

Region 🗺️ 6 group charts and leaderboard

Find a group6 groups

Voting intention trends for region group London — **London 🏙️** — Thin lines show weekly readings; bold lines show a four-poll average.

Voting intention trends for region group Rest of South — **Rest of South 🌊** — Thin lines show weekly readings; bold lines show a four-poll average.

Voting intention trends for region group Midlands — **Midlands 🏭** — Thin lines show weekly readings; bold lines show a four-poll average.

Voting intention trends for region group North — **North ⛰️** — Thin lines show weekly readings; bold lines show a four-poll average.

Voting intention trends for region group Scotland — **Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿** — Thin lines show weekly readings; bold lines show a four-poll average.

Voting intention trends for region group Wales — **Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿** — Thin lines show weekly readings; bold lines show a four-poll average.

Region 🗺️ leaderboard
Party	Strongest	Support with strongest group	Weakest	Support with weakest group	Most gaining 4w	Gaining 4w pp	Most losing 4w	Losing 4w pp	Most gaining 12w	Gaining 12w pp	Most losing 12w	Losing 12w pp	Most gaining 52w	Gaining 52w pp	Most losing 52w	Losing 52w pp
Con	Rest of South 🌊	27.0	Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿	11.0	Midlands 🏭	+6.0 pp	Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿	-2.0 pp	North ⛰️	+6.0 pp	Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿	-3.0 pp	Rest of South 🌊	+9.0 pp	Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿	+0.0 pp
Lab	London 🏙️	35.0	Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿	21.0	Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿	+7.0 pp	Midlands 🏭	-1.0 pp	London 🏙️	+8.0 pp	Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿	+2.0 pp	North ⛰️	+14.0 pp	London 🏙️	+6.0 pp
Lib Dem	Rest of South 🌊	17.0	London 🏙️	6.0	Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿	+6.0 pp	London 🏙️	-8.0 pp	Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿	+5.0 pp	London 🏙️	-10.0 pp	Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿	+2.0 pp	Midlands 🏭	-6.0 pp
Reform UK	Midlands 🏭	24.0	Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿	16.0	London 🏙️	+4.0 pp	Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿	-15.0 pp	London 🏙️	+8.0 pp	Rest of South 🌊	-6.0 pp	London 🏙️	+1.0 pp	Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿	-19.0 pp
Green	London 🏙️	14.0	Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿	6.0	Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿	+2.0 pp	Rest of South 🌊	-3.0 pp	Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿	+4.0 pp	London 🏙️	-6.0 pp	Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿	+1.0 pp	Midlands 🏭	-7.0 pp
SNP	Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿	28.0	Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿	28.0	Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿	+2.0 pp	Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿	+2.0 pp	Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿	-7.0 pp	Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿	-7.0 pp	Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿	-7.0 pp	Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿	-7.0 pp
Plaid Cymru	Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿	25.0	Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿	25.0	Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿	-1.0 pp	Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿	-1.0 pp	Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿	-3.0 pp	Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿	-3.0 pp	Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿	-2.0 pp	Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿	-2.0 pp
Other	Midlands 🏭	7.0	London 🏙️	4.0	Midlands 🏭	+2.0 pp	London 🏙️	-1.0 pp	Midlands 🏭	+3.0 pp	North ⛰️	-5.0 pp	Wales 🏴󠁧󠁢󠁷󠁬󠁳󠁿	+7.0 pp	London 🏙️	+0.0 pp

Social grade 💼 2 group charts and leaderboard

Find a group2 groups

Voting intention trends for social grade group ABC1 — **ABC1 💼** — Thin lines show weekly readings; bold lines show a four-poll average.

Voting intention trends for social grade group C2DE — **C2DE 🛠️** — Thin lines show weekly readings; bold lines show a four-poll average.

Social grade 💼 leaderboard
Party	Strongest	Support with strongest group	Weakest	Support with weakest group	Most gaining 4w	Gaining 4w pp	Most losing 4w	Losing 4w pp	Most gaining 12w	Gaining 12w pp	Most losing 12w	Losing 12w pp	Most gaining 52w	Gaining 52w pp	Most losing 52w	Losing 52w pp
Con	ABC1 💼	23.0	ABC1 💼	23.0	C2DE 🛠️	+7.0 pp	ABC1 💼	+2.0 pp	C2DE 🛠️	+7.0 pp	ABC1 💼	+1.0 pp	ABC1 💼	+6.0 pp	C2DE 🛠️	+5.0 pp
Lab	ABC1 💼	29.0	C2DE 🛠️	24.0	C2DE 🛠️	+3.0 pp	ABC1 💼	+3.0 pp	C2DE 🛠️	+7.0 pp	ABC1 💼	+3.0 pp	ABC1 💼	+10.0 pp	ABC1 💼	+10.0 pp
Lib Dem	ABC1 💼	14.0	C2DE 🛠️	7.0	ABC1 💼	+0.0 pp	C2DE 🛠️	-3.0 pp	ABC1 💼	+0.0 pp	C2DE 🛠️	-3.0 pp	ABC1 💼	-4.0 pp	C2DE 🛠️	-5.0 pp
Reform UK	C2DE 🛠️	29.0	ABC1 💼	15.0	C2DE 🛠️	-3.0 pp	ABC1 💼	-5.0 pp	C2DE 🛠️	-2.0 pp	ABC1 💼	-3.0 pp	ABC1 💼	-6.0 pp	C2DE 🛠️	-8.0 pp
Green	ABC1 💼	11.0	C2DE 🛠️	9.0	ABC1 💼	-1.0 pp	C2DE 🛠️	-1.0 pp	ABC1 💼	-2.0 pp	C2DE 🛠️	-4.0 pp	C2DE 🛠️	-3.0 pp	ABC1 💼	-8.0 pp
SNP	ABC1 💼	3.0	C2DE 🛠️	2.0	ABC1 💼	+1.0 pp	C2DE 🛠️	-1.0 pp	ABC1 💼	+0.0 pp	C2DE 🛠️	-2.0 pp	ABC1 💼	+0.0 pp	C2DE 🛠️	-1.0 pp
Plaid Cymru	ABC1 💼	1.0	ABC1 💼	1.0	C2DE 🛠️	+1.0 pp	ABC1 💼	-1.0 pp	ABC1 💼	+0.0 pp	ABC1 💼	+0.0 pp	C2DE 🛠️	+0.0 pp	ABC1 💼	-1.0 pp
Other	C2DE 🛠️	6.0	ABC1 💼	5.0	ABC1 💼	+2.0 pp	C2DE 🛠️	-2.0 pp	ABC1 💼	+1.0 pp	C2DE 🛠️	-2.0 pp	C2DE 🛠️	+3.0 pp	ABC1 💼	+2.0 pp

EU referendum vote 🇪🇺 2 group charts and leaderboard

Find a group2 groups

Voting intention trends for eu referendum vote group Remain — **Remain 🇪🇺** — Thin lines show weekly readings; bold lines show a four-poll average.

Voting intention trends for eu referendum vote group Leave — **Leave 🚪** — Thin lines show weekly readings; bold lines show a four-poll average.

EU referendum vote 🇪🇺 leaderboard
Party	Strongest	Support with strongest group	Weakest	Support with weakest group	Most gaining 4w	Gaining 4w pp	Most losing 4w	Losing 4w pp	Most gaining 12w	Gaining 12w pp	Most losing 12w	Losing 12w pp	Most gaining 52w	Gaining 52w pp	Most losing 52w	Losing 52w pp
Con	Leave 🚪	32.0	Remain 🇪🇺	19.0	Leave 🚪	+5.0 pp	Remain 🇪🇺	+3.0 pp	Leave 🚪	+8.0 pp	Remain 🇪🇺	+1.0 pp	Leave 🚪	+7.0 pp	Leave 🚪	+7.0 pp
Lab	Remain 🇪🇺	40.0	Leave 🚪	13.0	Leave 🚪	+4.0 pp	Remain 🇪🇺	+2.0 pp	Remain 🇪🇺	+7.0 pp	Leave 🚪	+2.0 pp	Remain 🇪🇺	+13.0 pp	Leave 🚪	+6.0 pp
Lib Dem	Remain 🇪🇺	17.0	Leave 🚪	5.0	Remain 🇪🇺	+1.0 pp	Leave 🚪	-1.0 pp	Leave 🚪	+0.0 pp	Remain 🇪🇺	-1.0 pp	Leave 🚪	-3.0 pp	Remain 🇪🇺	-7.0 pp
Reform UK	Leave 🚪	40.0	Remain 🇪🇺	4.0	Remain 🇪🇺	-3.0 pp	Leave 🚪	-5.0 pp	Remain 🇪🇺	-2.0 pp	Leave 🚪	-4.0 pp	Remain 🇪🇺	-5.0 pp	Leave 🚪	-10.0 pp
Green	Remain 🇪🇺	11.0	Leave 🚪	2.0	Leave 🚪	-2.0 pp	Remain 🇪🇺	-3.0 pp	Leave 🚪	-2.0 pp	Remain 🇪🇺	-4.0 pp	Leave 🚪	-4.0 pp	Remain 🇪🇺	-8.0 pp
SNP	Remain 🇪🇺	4.0	Leave 🚪	1.0	Remain 🇪🇺	+1.0 pp	Leave 🚪	-1.0 pp	Leave 🚪	-1.0 pp	Remain 🇪🇺	-1.0 pp	Leave 🚪	+0.0 pp	Remain 🇪🇺	-1.0 pp
Plaid Cymru	Leave 🚪	1.0	Leave 🚪	1.0	Leave 🚪	+0.0 pp	Leave 🚪	+0.0 pp	Leave 🚪	+0.0 pp	Remain 🇪🇺	-1.0 pp	Leave 🚪	+0.0 pp	Remain 🇪🇺	-1.0 pp
Other	Leave 🚪	7.0	Remain 🇪🇺	4.0	Leave 🚪	+1.0 pp	Remain 🇪🇺	+0.0 pp	Remain 🇪🇺	+1.0 pp	Leave 🚪	-1.0 pp	Leave 🚪	+5.0 pp	Remain 🇪🇺	+2.0 pp

Past vote 🗳️ 4 group charts and leaderboard

Find a group4 groups

Voting intention trends for past vote group Conservative — **Conservative 🌳** — Thin lines show weekly readings; bold lines show a four-poll average.

Voting intention trends for past vote group Labour — **Labour 🌹** — Thin lines show weekly readings; bold lines show a four-poll average.

Voting intention trends for past vote group Liberal Democrat — **Liberal Democrat 🕊️** — Thin lines show weekly readings; bold lines show a four-poll average.

Voting intention trends for past vote group Reform UK — **Reform UK ➡️** — Thin lines show weekly readings; bold lines show a four-poll average.

Past vote 🗳️ leaderboard
Party	Strongest	Support with strongest group	Weakest	Support with weakest group	Most gaining 4w	Gaining 4w pp	Most losing 4w	Losing 4w pp	Most gaining 12w	Gaining 12w pp	Most losing 12w	Losing 12w pp	Most gaining 52w	Gaining 52w pp	Most losing 52w	Losing 52w pp
Con	Conservative 🌳	72.0	Labour 🌹	6.0	Conservative 🌳	+12.0 pp	Reform UK ➡️	+0.0 pp	Conservative 🌳	+10.0 pp	Labour 🌹	+0.0 pp	Conservative 🌳	+11.0 pp	Labour 🌹	+1.0 pp
Lab	Labour 🌹	67.0	Reform UK ➡️	1.0	Liberal Democrat 🕊️	+7.0 pp	Reform UK ➡️	-1.0 pp	Labour 🌹	+7.0 pp	Reform UK ➡️	+0.0 pp	Labour 🌹	+17.0 pp	Reform UK ➡️	+0.0 pp
Lib Dem	Liberal Democrat 🕊️	57.0	Reform UK ➡️	1.0	Labour 🌹	+0.0 pp	Liberal Democrat 🕊️	-7.0 pp	Conservative 🌳	+1.0 pp	Liberal Democrat 🕊️	-6.0 pp	Reform UK ➡️	+0.0 pp	Liberal Democrat 🕊️	-17.0 pp
Reform UK	Reform UK ➡️	80.0	Liberal Democrat 🕊️	5.0	Reform UK ➡️	+2.0 pp	Conservative 🌳	-13.0 pp	Reform UK ➡️	+1.0 pp	Conservative 🌳	-9.0 pp	Liberal Democrat 🕊️	+0.0 pp	Reform UK ➡️	-12.0 pp
Green	Labour 🌹	10.0	Conservative 🌳	0.0	Conservative 🌳	-1.0 pp	Labour 🌹	-3.0 pp	Conservative 🌳	+0.0 pp	Liberal Democrat 🕊️	-6.0 pp	Reform UK ➡️	+0.0 pp	Labour 🌹	-8.0 pp
SNP	Labour 🌹	1.0	Conservative 🌳	0.0	Conservative 🌳	+0.0 pp	Reform UK ➡️	-1.0 pp	Conservative 🌳	+0.0 pp	Reform UK ➡️	-1.0 pp	Conservative 🌳	+0.0 pp	Labour 🌹	-1.0 pp
Plaid Cymru	Labour 🌹	2.0	Conservative 🌳	0.0	Labour 🌹	+1.0 pp	Conservative 🌳	-1.0 pp	Labour 🌹	+1.0 pp	Conservative 🌳	-1.0 pp	Labour 🌹	+1.0 pp	Conservative 🌳	-1.0 pp
Other	Reform UK ➡️	10.0	Conservative 🌳	2.0	Reform UK ➡️	+2.0 pp	Liberal Democrat 🕊️	-2.0 pp	Liberal Democrat 🕊️	+4.0 pp	Conservative 🌳	-4.0 pp	Reform UK ➡️	+8.0 pp	Conservative 🌳	+0.0 pp

Current picture

Latest support by group

Cell labels show reported support, while colour highlights groups where each party is relatively stronger or weaker.

Latest voting intention for parties across age, gender, region, social grade and referendum-vote groups. — **Latest support by group** — Cell labels show support; colour shows relative strength within each party.

Movement

How support is changing

Each heatmap is a standalone chart. Changes are shown in percentage points, with a separate colour scale for each period.

Last 4 weeks Open standalone heatmap

Change in party support across demographic groups over 4 weeks, in percentage points. — **Support change over 4 weeks**

Last 12 weeks Open standalone heatmap

Change in party support across demographic groups over 12 weeks, in percentage points. — **Support change over 12 weeks**

Last 52 weeks Open standalone heatmap

Change in party support across demographic groups over 52 weeks, in percentage points. — **Support change over 52 weeks**

Past vote

Party vote retention

Among people who recall voting for each party at the last election, the share who currently say they would vote for that party again.

Current vote retention and change over time
Party	Latest poll	Retention	4w pp	12w pp	52w pp	Polls
Con	2026-10-26	72.0	+12.0 pp	+10.0 pp	+11.0 pp	94
Lab	2026-10-26	67.0	+3.0 pp	+7.0 pp	+17.0 pp	94
Lib Dem	2026-10-26	57.0	-7.0 pp	-6.0 pp	-17.0 pp	94
Reform UK	2026-10-26	80.0	+2.0 pp	+1.0 pp	-12.0 pp	94

Open data

Download the tables

CSV files contain the underlying summaries and leaderboards used in this report.

Age leaderboardleaderboard_age.csv
EU referendum-vote leaderboardleaderboard_eu_ref_vote.csv
Full group-by-party summarysummary_all_groups.csv
Gender leaderboardleaderboard_gender.csv
Headline findings across all breakdownsheadline_all_breakdowns.csv
Headline findings across demographicsheadline_demographics_only.csv
Past-vote leaderboardleaderboard_past_vote.csv
Past-vote retention by partyvote_retention.csv
Region leaderboardleaderboard_region.csv
Social-grade leaderboardleaderboard_social_grade.csv

Voting intention,
week by week.

National voting intention

Labour

Conservative

Reform UK

Liberal Democrat

Green

Other

SNP

Plaid Cymru

The biggest demographic shifts

Top 3 changes · 4 weeks

Top 3 changes · 12 weeks

Where parties are strongest, and where support is moving

Labour

Conservative

Reform UK

Liberal Democrat

Green

Other

SNP

Plaid Cymru

Support by group

Latest support by group

How support is changing

Party vote retention

Download the tables

Source and method

Voting intention,week by week.

National voting intention

Labour

Conservative

Reform UK

Liberal Democrat

Green

Other

SNP

Plaid Cymru

The biggest demographic shifts

Top 3 changes · 4 weeks

Top 3 changes · 12 weeks

Where parties are strongest, and where support is moving

Labour

Conservative

Reform UK

Liberal Democrat

Green

Other

SNP

Plaid Cymru

Support by group

Latest support by group

How support is changing

Party vote retention

Download the tables

Source and method

Voting intention,
week by week.